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The future for marketers: shopper and digital marketing converge
Frankly, I’m tired of talking and reading about social media marketing and its ROI, or lack thereof. After spending a year and a half in the IMC graduate program at Medill and working with various...
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People Love to Shop, So Why Are Your Online Sales So Low?
“People are buying online. We need to sell online.” After a few months, the IT department rolls out a website with a space for searching products, pictures of items for sale, a menu of product...
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How to Build a Customer-Centric Online Shopping Experience
Nowadays, people are going to brick-and-mortar stores to see products, but they end up making purchases online. E-commerce is becoming an irresistible trend, and consumers are now enjoying the fruit of...
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Checkout Olympics: The Art of Shopper Marketing
Shopper marketing. The point of purchase. The last wind-swept, pirouetting, finish-line leaping, DoubleShot Expresso-fueled seconds of marketing when all bets are off, witty TV spots are forgotten,...
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Retail Marketers: Are you leading the trend in “Total Retail”?
Future retail experience is being transformed as you read this article. For Retail Marketers, keeping up with the latest and the greatest in the “Search-Shop-Share” model that is the basis of Total...
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Will Amazon Go Revolutionize Shopper Marketing?
By Peiyuan Shao (Suki) Defined as “understanding how one’s target consumers behave as shoppers, in different channels and formats, and leveraging this intelligence to the benefit of all...
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